Sheetz Online Ordering
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Why
Ordering anything online is par for the course today. With the plethora of options in existence, there are bad experiences and great experiences. Sheetz wanted to push the envelope with a great online ordering experience.
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What
With a large, ever-evolving offer, Sheetz Online Ordering allows users to customize their food down to the packets of ketchup. A deep look into the previous ordering experience challenged me to bring a more efficient, simplistic, food-centric experience to the customer.
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How
Leveraging sales, marketing, brand, and user experience, I was tasked with providing a Sheetz-ified experience for mobile, tablet, and desktop users that allows customers full-reign of customization features. Iterating on focus groups, user testing and other insight gathering methods, I was able to work with my team to develop a seamless ordering experience.
