Sheetz is a pioneer in the touchscreen ordering game. In an ever-evolving competitive landscape, usability, value expectations, offer, and ease of use need to be a priority to stay ahead.
The ordering kiosks leverage a proprietary ordering system to enhance experience. The challenge was to bring a more simplistic, food-centric experience to the customer.
After many user testing trials, years of customer feedback and insights, I was tasked with designing the menu's experience in a way that, with its many options, could still be legible and exciting to use, for first-time users or long-time Sheetz Freakz all while increasing sales of everyday menu options.